Best Twitter App Update

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Not sure when this happened, but I love that you can now add or remove people from lists in the Twitter app. I have always wanted to do this!

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How to Update Your Twitter Header Image

Starting today, Twitter is allowing users to add a header image to their Twitter profile. Similar to Facebook and Google+ cover photos, this is an opportunity to add another visual to your profile. Keep in mind that your Twitter icon and bio will appear on top of the new header image so it should be somewhat simple or it will make your bio hard to read.

Here are the steps to take to change your Twitter header:

1. Create your header image

The header image must be at least 1252×626 pixels and the maximum file size is 5MB. Remember that your icon and bio will display on top of the image so avoid adding a lot of text to the image.

2. Navigate to your design settings

You can quickly get to your Twitter design settings page by clicking this link – https://twitter.com/settings/design. This is where you set up your background image and color scheme.

3. Click change header

Click on the button that says “Change header” and select the image you would like to use for your header. Then click “Save changes” and your new header image will be saved.

To view your header image click on the link that says “Me”in the top navigation. You won’t see the header image on the homepage timeline. If you prefer the old look of your profile don’t worry. You can easily remove the header image and everything will return to the old look. Simply click Change header and then Remove in your design settings.

That’s it! Here is the before and after.

Before:

After:

What do you think? Does this make Twitter profiles more visually appealing? Will you be updating your header image today?

How to Disable Tailored Twitter Trends

From Twitter: Tailored suggestions make building a great timeline — filled with Tweets, links, media, and conversations from the people you’re interested in — easier and faster. Twitter can now make smarter and more relevant suggestions about who you might enjoy following. We’re beginning to test tailored suggestions now with some of our users.

How to Disable Tailored Tweets

To disable tailored trends on Twitter, navigate to your Twitter settings page. Under Account scroll down to personalization. Uncheck the box that reads, “Tailor Twitter based on my recent website visits.”

To learn more about tailored tweets, visit https://support.twitter.com/articles/20169421.

Suggested reading: A recent article on Mashable explains tailored trends on Twitter and asks if they are ruining the Twitter experience.

Tips For Live Tweeting – Before, During and After the Event

Live tweeting is a great way to promote a live event or webinar. It allows other Twitter users who aren’t at the event to follow along and even participate in the event. Before you start living tweeting, consider these best practices:

Before the Event

Start a Hashtag. Choose a hashtag that is relevant to your event (event initials, abbreviation) and that no one else is using. Search for your desired hashtag on Twitter Search to be sure it is not being used for another purpose.

Choose a Twitter Client or Application. Decide if you will be live tweeting from your phone or computer and download a functioning client. Hootsuite and TweetDeck are great clients to use on your computer. Some great smartphone applications are Twidroyd, Tweetie, TweetDeck, and the official Twitter app. When choosing which client to use, remember that you will need to be able to check replies, post pictures and follow the conversation/hashtag.

Promote off Twitter. You should also notify your Facebook fans, blog readers, LinkedIn connections, etc that you will be live tweeting during the event. Include the twitter username and hashtag you are using when sending this update.

Measure and Track. Use a social media monitoring tool to collect all the tweets about the event so you can review them later.

Educate Attendees. Let the event attendees and followers know about the hashtag before and during the event. This can be shared in your own tweets, other social networks, blog posts about the event, a press release announcing the event, on your events webpage, etc.

Consider Creating a Separate Twitter Profile. If this is a recurring event and you anticipate a large number of tweets being sent out, consider creating a separate Twitter account for the event. The challenge is that you then have to get your current followers to follow a new profile but the hope is that you will not be annoying followers who are not interested in the event.

During the Event

Share Speaker Insights. Don’t just share that a certain speaker is presenting but share their major points. These updates can include exact quotes, crediting the speaker by their username.

Share Speaker Username. Ask speakers to include their Twitter username at the start of their presentation. This way event attendees can follow them and refer to them by their username in their tweets.

Use Twitpic. Add more to your live tweeting by sharing live photos. Picture of the crowd, speakers, booths, networking, special guests are great.

Engage With Others. Follow the conversations others are tweeting at the event. Also watch for replies, questions, comments and concerns and address them.

Use Usernames. When sharing information from, about or a picture of a speaker, company or attendee, always use their twitter usernames.

Don’t Over-tweet. Keep everyone up to speed on the event, speakers and information without overdoing it. You want to contribute to the event conversation without flooding it with useless information (the speaker is walking onto the stage).

Hashtag Hashtag Hashtag. Don’t forget to use that hashtag! This is important to people not in attendance that are following the event so they do not miss anything.

After the Event

Share Highlights. Once you have reviewed the tweets from the event consider sharing some of the highlights with your followers through a blog post or Facebook note.

Follow Back. Be sure to follow everyone who was involved in the conversation, using the hashtag.

Have other tips and best practices for live tweeting? Share them in the comments below!

LinkedIn and Twitter Part Ways

In November 2009 LinkedIn and Twitter announced a partnership that allowed updates to be sent from Twitter to LinkedIn and vice versa. LinkedIn users could update twitter directly from LinkedIn and tweets were able to be sent directly to LinkedIn, updating your profile status.

Credit: Twitter/LinkedIn

This past Friday, June 29, LinkedIn announced that Twitter updates will no longer be shared to LinkedIn. Even if your LinkedIn and Twitter accounts are synced, conversations you start on Twitter will no longer be automatically shared with your LinkedIn network. An email sent to users from the LinkedIn Team stated, “Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.”

LinkedIn members are still able to share updates to Twitter from LinkedIn. To do this users need to compose an update within LinkedIn, check the box with the Twitter icon, and click “Share.” This will share your update to LinkedIn connections and Twitter followers.

What is Twitter thinking? 

Wondering why this change happened now? Twitter is starting to create more strict requirements for developers who use the company’s API to build custom programs. This is meant to encourage developers to build apps on the Twitter website in order to deliver a consistent Twitter experience through a core set of products and tools.

Credit: Twitter

One area Twitter is focusing on growing is expanded Tweets or Twitter cards. This is the extra information you see when you expand a tweet, often a photo or video. Twitter cards “give developers and publishers a way to tell richer stories on Twitter, directly within Tweets and drive traffic back to their sites,” explains Twitter Group Product Manager, Michael Sippey. For over a year now Twitter has been taking major steps to update the Twitter website to keep users engaged. I think this recent change shows that Twitter is trying to minimize distractions and create more engaging experiences and reasons to stay on Twitter.com, rather than using a 3rd party tool.

You can learn more about Twitter cards and sign up to participate here. Current partners in the program include Instagram and YouTube.

Twitter Setup and Management

I have created and managed over 50 Twitter accounts for clients worldwide. My Twitter management strategy starts with building a content calendar to start planning and writing posts that fit into an overall marketing strategy. I then write and post daily updates and monitor responses using a social media management tool like Hootsuite.


Results:

  • Growing online network and engagement
  • Increase in referral traffic to site
  • Increased leads and conversions

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Live Tweeting

Live tweeting is a great way to promote an event or webinar and allows people to follow along from wherever they are. At Algorithm I live tweet during each monthly webinar. I use the hashtag #AlgoWebinar to tag each tweet and allow others to follow along and join in the conversation. Hashtags are also a great tool to track the conversation around a topic or event.

On January 27, 2012 I live tweeted during three heart surgeries at Riverside Methodist Hospital. This was part of a live course in which OhioHealth surgeons were participating. This was the first time OhioHealth had live tweeted a surgery.