Look Mom, We’re Going Viral!

So I have to do some bragging. I quietly launched a campaign theme for Algorithm to promote our webinars. The theme came from something that our President is always saying, which is that the solutions available to Macola users today can create an environment that is nothing like their dad’s Macola.

So, I went with that to promote our upcoming webinars. I even made this. I used this theme on the landing page, in tweets and Facebook updates and in an e-mail invitation to our customers.

not-your-daddys-macola-pulse2

Today I noticed an interesting source for a new webinar registrant. They had found our website by searching Google for “not your dad’s macola.” Here’s the proof:

Capture

What’s the moral? Listen to those funny things your CEO always says. One may be magic.

Landing Page Creation and Optimization

At Algorithm I launched an Inbound Marketing campaign using HubSpot software. Using HubSpot I created and optimized landing pages that were used to increase search traffic and collect leads. We also used the landing pages and lead forms to start cataloging what pages and offerings current customers had seen. This helped our sales team better understand the activity level of each prospect.

Results:

  • Increased search traffic and site visits
  • Increased leads

inbound marketing leads