Well Done, Dove #wearebeautiful

As a marketer and sociologist, I really love this social experiment from Dove. Dove explains their Real Beauty Sketches campaign:

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

I think Dove has done a great job showcasing true beauty. As a marketing campaign, I like this because it makes viewers think. It  is real, emotional, positive and is something viewers want to (and did) share with others.

Dove is a company though and, of course, want to sell more products. So as a consumer I am slightly skeptical about how this relates to soap. I love the message here but when I am buying personal care products, I still care more about what is actually in the product. Just as a documentary, I love this video!

Social Media Engagement Tips

Just getting started on social media or looking for way to jump start your engagement? Here are a few tips that have worked for me:

Share photos and video

Posts that contain a photo or video receive more engagement than those that do not. As much as possible, attach an image to your update to add a visual to your post and catch the eye of your fans.

Ask questions

Ask follow up questions after events to encourage your followers to share what they thought. Asking questions and commenting on current events is also a great way to get follows talking.

Use the words “you” or “your”

Have your update sound more direct and personal by adding you and your to the post. “What are your thoughts?” “What do you think about xyz?”

Comment yourself

If needed, add your own comment to get the ball rolling. Get your team members involved to help add to and initiate some conversation.

Thank your fans

Acknowledge your fans often with simple thanks. “Thanks to all our new fans.” “Thanks to everyone who joined us at xxx event.” “Thanks for your feedback on xxx.”

Use @ tagging

Great to use for tagging members, friends, followers, influencers or media on Twitter and Facebook.

Using Facebook, you can tag pages that you’re a fan of as well as your own friends. Facebook pages can tag other pages but not personal profiles. This is a very powerful way to have your post show up on others’ walls, which gives you more exposure and brings more fans or potential fans to your page. Simply enter @ and start typing the person or page’s name.

On Twitter, anyone can use tags or @ mentions. Whenever possible, use a person or company’s Twitter handle so that they know you are talking about them.

Google Buys Wildfire

In case you haven’t heard..Google announced the acquisition of social media management tool, Wildfire, on July 31, 2012.

Suggested Reading:

Wildfire is Joining Google!

4 Reasons Google Bought Wildfire

Sparking a better conversation with Wildfire

I also had to share this video. Such a sweet way to break this news to their team. Go Wildfire!

The State of Social Media

Credit: FreeDigitalPhotos.net

Today I read a great Forbes article by Shel Israel about how marketing is changing social media. I love the comparison he makes between mass media and social media and think it is an important thought for social media strategists to keep in mind.

First, a brief history of mass media:

There once was a Golden Age of Television. During that time, some pioneers of the new media talked about exposing everyday people to opera, theater and fine arts. They talked about proving the sort of information that could build a better-informed electorate.

After a few years, the decision makers decided,  ”Screw it. Let’s give the masses I Love Lucy and get rich selling cigarettes and detergent.”

And now, a brief history of social media:

There was once a Golden Age of social media, when people talked about the ability to find useful, interesting, valuable people to talk with all over the world. Businesses of all sizes discovered that there was great value in listening and engaging with customers and other relevant people. What had once been one-directional monologues became two-directional dialogs and most people saw that it was good.

Then the marketers got their hands around the throat of social media strangling engagement and stuffing messages down its throat.

Social media is the new, cool toy that everyone wants to play with and lots of folks are fighting to be viewed as THE social media expert. There are always new ways you should be using social media and new tools and new ways to measure and new best practices and new…. Perhaps us social media strategists and marketers should take a few steps back and simplify our plans. I have heard that the old line about using social media to “join the conversation” is so passe now but I think it is still relevant and is how social media should be used. This doesn’t just mean using social media monitoring tools to gather and analyze, but actually experiencing and becoming part of a conversation.

Social media should be about sharing your story, listening to others and making honest connections. Don’t just “give the masses I Love Lucy and get rich selling cigarettes and detergent.”

If you haven’t yet, go read Shel Israel’s Forbes article now!

Tips For Live Tweeting – Before, During and After the Event

Live tweeting is a great way to promote a live event or webinar. It allows other Twitter users who aren’t at the event to follow along and even participate in the event. Before you start living tweeting, consider these best practices:

Before the Event

Start a Hashtag. Choose a hashtag that is relevant to your event (event initials, abbreviation) and that no one else is using. Search for your desired hashtag on Twitter Search to be sure it is not being used for another purpose.

Choose a Twitter Client or Application. Decide if you will be live tweeting from your phone or computer and download a functioning client. Hootsuite and TweetDeck are great clients to use on your computer. Some great smartphone applications are Twidroyd, Tweetie, TweetDeck, and the official Twitter app. When choosing which client to use, remember that you will need to be able to check replies, post pictures and follow the conversation/hashtag.

Promote off Twitter. You should also notify your Facebook fans, blog readers, LinkedIn connections, etc that you will be live tweeting during the event. Include the twitter username and hashtag you are using when sending this update.

Measure and Track. Use a social media monitoring tool to collect all the tweets about the event so you can review them later.

Educate Attendees. Let the event attendees and followers know about the hashtag before and during the event. This can be shared in your own tweets, other social networks, blog posts about the event, a press release announcing the event, on your events webpage, etc.

Consider Creating a Separate Twitter Profile. If this is a recurring event and you anticipate a large number of tweets being sent out, consider creating a separate Twitter account for the event. The challenge is that you then have to get your current followers to follow a new profile but the hope is that you will not be annoying followers who are not interested in the event.

During the Event

Share Speaker Insights. Don’t just share that a certain speaker is presenting but share their major points. These updates can include exact quotes, crediting the speaker by their username.

Share Speaker Username. Ask speakers to include their Twitter username at the start of their presentation. This way event attendees can follow them and refer to them by their username in their tweets.

Use Twitpic. Add more to your live tweeting by sharing live photos. Picture of the crowd, speakers, booths, networking, special guests are great.

Engage With Others. Follow the conversations others are tweeting at the event. Also watch for replies, questions, comments and concerns and address them.

Use Usernames. When sharing information from, about or a picture of a speaker, company or attendee, always use their twitter usernames.

Don’t Over-tweet. Keep everyone up to speed on the event, speakers and information without overdoing it. You want to contribute to the event conversation without flooding it with useless information (the speaker is walking onto the stage).

Hashtag Hashtag Hashtag. Don’t forget to use that hashtag! This is important to people not in attendance that are following the event so they do not miss anything.

After the Event

Share Highlights. Once you have reviewed the tweets from the event consider sharing some of the highlights with your followers through a blog post or Facebook note.

Follow Back. Be sure to follow everyone who was involved in the conversation, using the hashtag.

Have other tips and best practices for live tweeting? Share them in the comments below!

LinkedIn and Twitter Part Ways

In November 2009 LinkedIn and Twitter announced a partnership that allowed updates to be sent from Twitter to LinkedIn and vice versa. LinkedIn users could update twitter directly from LinkedIn and tweets were able to be sent directly to LinkedIn, updating your profile status.

Credit: Twitter/LinkedIn

This past Friday, June 29, LinkedIn announced that Twitter updates will no longer be shared to LinkedIn. Even if your LinkedIn and Twitter accounts are synced, conversations you start on Twitter will no longer be automatically shared with your LinkedIn network. An email sent to users from the LinkedIn Team stated, “Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.”

LinkedIn members are still able to share updates to Twitter from LinkedIn. To do this users need to compose an update within LinkedIn, check the box with the Twitter icon, and click “Share.” This will share your update to LinkedIn connections and Twitter followers.

What is Twitter thinking? 

Wondering why this change happened now? Twitter is starting to create more strict requirements for developers who use the company’s API to build custom programs. This is meant to encourage developers to build apps on the Twitter website in order to deliver a consistent Twitter experience through a core set of products and tools.

Credit: Twitter

One area Twitter is focusing on growing is expanded Tweets or Twitter cards. This is the extra information you see when you expand a tweet, often a photo or video. Twitter cards “give developers and publishers a way to tell richer stories on Twitter, directly within Tweets and drive traffic back to their sites,” explains Twitter Group Product Manager, Michael Sippey. For over a year now Twitter has been taking major steps to update the Twitter website to keep users engaged. I think this recent change shows that Twitter is trying to minimize distractions and create more engaging experiences and reasons to stay on Twitter.com, rather than using a 3rd party tool.

You can learn more about Twitter cards and sign up to participate here. Current partners in the program include Instagram and YouTube.

New Facebook Page Toolbar: Voice

This morning I noticed a new feature on the Facebook pages I manage. It is a toolbar at the top of the page called Voice and it shows who you are posting as and allows you to quickly switch between yourself or the page. Here is what it looks like:

The toolbar reads, “You are posting, commenting, and liking as Algorithm – Change to Rebecca Roebuck.” When I click “Change to Rebecca Roebuck” it automatically changes my settings so that I am now posting, commenting, and liking as Rebecca Roebuck.

Page managers could make this switch before the Voice Toolbar but had to go into the page settings each time they wanted to make this change. I think this is a great new little feature that will save page managers time because it easily allows you to change your Voice directly from the page itself and allows you to more easily like and comment as yourself rather than the page when needed.

Under your page settings (Edit Info – Your Settings), where this feature used to live, Facebook has added a new option – the option to send push notifications to the Pages Manager mobile app when people post or comment on your page. The Pages Manager app is a new iPhone app from Facebook that allows you to view and manage just your pages all in one place. Pretty nice for on-the-go or live updating and monitoring!

It is important to note that this does not replace the Use Facebook as Page function. The Voice Toolbar only changes your voice on the pages you  manage. If you want to post, comment or like content on another page as a page you manage you still must switch to using Facebook as that page first. If you aren’t familiar with this function, click on the drop down arrow at the top right of Facebook. That drops down options to use Facebook as any page you manage. This allows you to like and comment on other pages around Facebook.

What do you think – will you use the Voice Toolbar? Will it make it easier for you to comment as yourself or would you rather post as your page at all times?

Facebook Timelines: Prepare Yourselves for the Evolution of Social Networking

This post was originally published on December 16, 2011 at http://www.webbedmarketing.com/Facebook-Timelines

Facebook Timelines are officially rolling out to Facebook users. Users can now enable the timeline by visiting https://www.facebook.com/about/timeline, then customize the information and layout and finally publish the timeline to their friends. Users have until December 23 to edit their timeline and choose to publish. On December 23 all timelines will be made live and will replace the old Facebook profile layout.

How to set up the new Facebook Timeline

Getting the Facebook Timeline is easy. Go to https://www.facebook.com/about/timeline and click “Get Timeline.”

Facebook then provides a tour of the new timeline and offers a 7-day preview. If you have no edits and want to publish your timeline immediately you can click “Publish Now” and your timeline will be made public. This will replace your profile’s old layout.

To edit items in your timeline, simply scroll through the page and hover over items you wish to edit. You can choose to change the date, add a location, hide from timeline, feature or delete the post altogether.

Once you have made the desired edits to your timeline, you can click “Publish Now” at the top of your profile page to share your timeline with your friends. If you do nothing, your timeline will go live on December 23, 2011.

What is so great about the new Facebook timeline?

I (virtually) attended the F8 Facebook Developers Conference in September and set up my timeline shortly after. I was inspired by the description of and theory behind the new timeline. “Your Facebook profile tells the story of your life.” The new features and layout allow you to express who you are in a very personal (or professional) way.

One of the coolest parts of the new timeline is your cover photo. This is the image at the top of your profile that is similar to a banner on a blog. It can be changed as often as you like and adds color and personality to your profile.

It is also easy to scroll through all the years of your life (or at least those spent on Facebook) and rediscover events, quotes, pictures and special memories. The year navigation bar at the side of the page makes going through the years so easy. You no longer have to scroll and scroll and scroll to find old posts on your profile.

Here are a few of my favorite memories from my timeline:

I joined Facebook (probably one of the best decisions)

I graduated from Kenyon College!

I got married!

Have you set up your Facebook timeline? What do you like about it?

The Internet Blacks Out to Oppose SOPA and PIPA

This blog post was originally published on January 18, 2012 at http://www.webbedmarketing.com/sopa-and-pipa.

Today many websites, including Wikipedia, Reddit and Google are going dark to raise public awareness for SOPA (Stop Online Piracy Act) and PIPA (Protect IP).

These two bills before Congress (PIPA in the Senate and SOPA in the House) would censor the Internet and impose harmful regulations on American businesses. The Senate starts voting on Tuesday, January 24.

This is the Internet we are talking about!

SOPA and PIPA would give the government and major corporations the power to shut down entire websites just for one infringing link without a trial or even a traditional hearing. The legislation is aggressively backed by Hollywood movie studios, major record labels, trial lawyers, pharmaceutical giants and several major news providers, including Fox News and NBC-Universal.

SOPA and PIPA could greatly affect the way we use the Internet and social media today. Sites like Twitter, YouTube and Facebook would have to censor their users and would be required to remove all links to “infringing” content or face DNS shutdown. Internet users, like you and me, could go to jail for up to five years for sharing copyrighted work.

Check out this video from Fight for the Future:

Michael MacLeod-Ball, First Amendment counsel for the American Civil Liberties Union, says:

“Our primary concerns are with the fact that non-infringing content is going to be taken down in the process of taking down infringing content. The way the bill is set up, if a site has infringing content on it…their default reaction is going to be to take down the whole site.”

David Segal, Executive Director of Demand Progress, says:

“Congress is on the verge of wrecking the greatest engine of innovation and greatest platform for democracy ever known to human kind. And for what? For the sake of propping up an ossified industry that refuses to change with the times, but happens to make a lot of campaign contributions.”

Mark Zuckerberg, Founder of Facebook, says:

The internet is the most powerful tool we have for creating a more open and connected world. We can’t let poorly thought out laws get in the way of the internet’s development. Facebook opposes SOPA and PIPA, and we will continue to oppose any laws that will hurt the internet. 
The world today needs political leaders who are pro-internet. We have been working with many of these folks for months on better alternatives to these current proposals. I encourage you to learn more about these issues and tell your congressmen that you want them to be pro-internet.

How will this affect the millions of people who use social media sites to get their news and connect with friends and family? Social media is based on the idea that people are free to share content, news, ideas, photos and videos with the world!

As someone who uses the Internet and social media every day in a professional and personal capacity, this scares me! Make your voice heard now, or this bill passes:

  1. Call your representatives – http://en.wikipedia.org/wiki/Special:CongressLookup
  2. Sign the petition – http://www.fightforthefuture.org/pipa
  3. Join the online Protest – http://americancensorship.org/
  4. Get the word out on your social networks!
  5. NYC Meetup – http://nytm.org/sos/

This was the scene around the Internet today:

Wikipedia

 

Google

WordPress

Reddit

Twitpic (remember the Hudson River landing picture?)


Message Facebook Page Idea

Nice idea Citrix! Remind your fans of the different ways they can interact with you.

If you didn’t know:

Fans can now send private messages to pages. Messages are viewed and managed through the new admin panel. This allows businesses to take a conversation off the wall and respond to questions or comments privately. Businesses should still provide a public response to questions or concerns posted on their page wall/timeline. But if the comment requires additional feedback, encourage the fan to send a message so that you can continue the conversation privately.