Resume

Educational Experience

B.A., Sociology from Kenyon College
August 2001 – May 2005
Gambier, Ohio
Merit List, Cum Laude

Skills

  • Digital marketing strategy, implementation and management
  • Inbound and content marketing
  • Email marketing
  • Social media marketing
  • Online community building
  • Website and content management
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC)
  • Analytics and reporting: Google Analytics, Facebook Insights, Hootsuite, HubSpot, Raven
  • Social media monitoring: Alterian SM2, Netvibes, Social Mention
  • Design: Photoshop, Dreamweaver, InDesign
  • Video: Final Cut, iMovie, QuickTime
  • Development: HTML
  • Microsoft Office, Excel, PowerPoint

Professional Experience

Founder at Sustainable Marketing
May 2014 – Present
Columbus, Ohio

I believe in taking a holistic approach to digital strategy. I start with creating smart business goals that are focused on ROI and real results. I then help create compelling content that generates traffic and new leads.

Digital Marketing Consultant
December 2013 – Present
Columbus, Ohio

Manage digital marketing campaigns for a variety of clients.

Marketing Manager at Algorithm, Inc.
April 2012 – December 2013
Columbus, Ohio

Develop an overall marketing and communications strategy for the company. Increase website traffic and leads through optimized landing pages, online advertising, blog posts and a growing social media presence. Expand e-mail database through monthly newsletters, webinar invitations, social media updates and automated workflows. Build positive local PR through Best Places to Work and TechColumbus Innovation Awards nominations.

Social Media Marketing Manager and Strategy Lead at Webbed Marketing
April 2009 – April 2012
Columbus, Ohio

Build and implement social media strategies for clients nationwide. Write and optimize proposals, social media updates and blog posts. Work with the social media team, account managers and clients to develop goals and create timelines. Manage the social media team to ensure strategies are followed and tasks are executed properly. Develop Facebook pages and custom tabs to build a more personal and integrated social media presence for clients.

Social Media Marketing Manager at Webbed Marketing
April 2008 – April 2009
Columbus, Ohio

Build and maintain social networks and online communities for clients nationwide. Consult with clients on the best techniques for growing their business on the internet using social media outlets. Research the newest and most relevant social media tools for our company and clients. Manage the company website using Dreamweaver and HTML. Monitor the conversations happening around our clients and our company online.

Internet Marketing Specialist at Webbed Marketing
March 2007 – April 2008
Columbus, Ohio

Use Viral and Word of Mouth marketing techniques to create online “buzz” for clients. Promote clients’ products and services to online influencers, including bloggers and forum moderators. Setup and maintain clients’ blogs, RSS feeds, affiliate programs, and other social networking channels. Manage the company website using Dreamweaver and HTML. Monitor paid advertising on Google, MSN and Yahoo!

Web Content Manager at University Media Group
September 2006 – March 2007
Columbus, Ohio

Managed online content for two college newspaper websites. Researched events for the online calendar using online resources. Published weekly newspapers online using Adobe Photoshop, InDesign, & Dreamweaver. Communicated with Sales staff to set up advertisers’ online personal business page

Database Associate at Cardsupply
June 2005 – October 2005
Columbus, Ohio

Assisted in database management, uploaded images to the database, provided a detailed description, and inserted the verse and font color options for each greeting card. Corresponded with suppliers about available product and sample card mailings. Maintained communication with the art department and the office manager about necessary changes to the database.

Additional Past Experience

Social Media Committee, 200Columbus
Member, Social Media Club
Volunteer, Barack Obama 2008 Presidential Campaign
Trainer, Curves for Women
Disc Jockey, Kenyon College Radio WKCO
Music Critic, Kenyon Collegian

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