Blog Setup, Optimization and Management

At Algorithm I oversaw the setup of the first company blog. Each week I ensure that blog posts are written, optimized and published. HubSpot software was used to set up and manage this blog.

blog setup and management

Results:

  • Improved search engine ranking on relevant keywords
  • Increase website traffic
  • Drive traffic to marketing offers

google analytics

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Landing Page Creation and Optimization

At Algorithm I launched an Inbound Marketing campaign using HubSpot software. Using HubSpot I created and optimized landing pages that were used to increase search traffic and collect leads. We also used the landing pages and lead forms to start cataloging what pages and offerings current customers had seen. This helped our sales team better understand the activity level of each prospect.

Results:

  • Increased search traffic and site visits
  • Increased leads

inbound marketing leads