Look Mom, We’re Going Viral!

So I have to do some bragging. I quietly launched a campaign theme for Algorithm to promote our webinars. The theme came from something that our President is always saying, which is that the solutions available to Macola users today can create an environment that is nothing like their dad’s Macola.

So, I went with that to promote our upcoming webinars. I even made this. I used this theme on the landing page, in tweets and Facebook updates and in an e-mail invitation to our customers.

not-your-daddys-macola-pulse2

Today I noticed an interesting source for a new webinar registrant. They had found our website by searching Google for “not your dad’s macola.” Here’s the proof:

Capture

What’s the moral? Listen to those funny things your CEO always says. One may be magic.

Email Marketing and Communications

I have experience using Campaigner, Constant Contact and HubSpot email marketing tools. For the past year I have been using HubSpot to send email newsletters to customers as well as nurturing emails to leads.

email marketing

Results:

  • Increase customer engagement
  • Keep the conversation moving with inbound leads

email marketing

Blog Setup, Optimization and Management

At Algorithm I oversaw the setup of the first company blog. Each week I ensure that blog posts are written, optimized and published. HubSpot software was used to set up and manage this blog.

blog setup and management

Results:

  • Improved search engine ranking on relevant keywords
  • Increase website traffic
  • Drive traffic to marketing offers

google analytics

Landing Page Creation and Optimization

At Algorithm I launched an Inbound Marketing campaign using HubSpot software. Using HubSpot I created and optimized landing pages that were used to increase search traffic and collect leads. We also used the landing pages and lead forms to start cataloging what pages and offerings current customers had seen. This helped our sales team better understand the activity level of each prospect.

Results:

  • Increased search traffic and site visits
  • Increased leads

inbound marketing leads