Are Facebook Posts With Photos Getting Less Reach?

Think Facebook success is all about photos? Think again!

I recently saw a Facebook tip from Social Identities that suggested removing the image and link preview from Facebook posts. He showed evidence of posts on his page performing better if these were removed. So I gave it a shot.

I decided to test this out on a Facebook page I manage. I continued posting as usual, but removed the link preview and stopped using as many photos. What I saw showed just that – simple text posts reached more people.

In the screen capture belowย  you can see that the post with a photo was seen by 24 people, while the post without a photo was seen by 89. The text post also received 2 more clicks. Both posts included a link fan could click on but the text post did not include the link preview.

Facebook Reach Experiment

I am not saying that photos don’t work on Facebook. Some of my most engaging posts have used photos.

Facebook engagement experiment

But for my everyday posts, it seems that right now a simple text update is reaching the most people. The important thing is to find what works for you. Also consider how many clicks, visits, or conversions you are getting from Facebook and how different posts affect those numbers. It is always best to test out different types of post and see what works for your fans. You might find that a healthy combination is best. And sometimes a picture is after all worth a thousand words.

Tell me in the comments below, what types of posts perform best for you on Facebook? Are you noticing similar trends on your pages?

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1 Comment

  1. We are finding the same thing. On average we get about 330 view per post, but if we use an images it’s down to about 40. Massive difference.

    Reply

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