Well Done, Dove #wearebeautiful

As a marketer and sociologist, I really love this social experiment from Dove. Dove explains their Real Beauty Sketches campaign:

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

I think Dove has done a great job showcasing true beauty. As a marketing campaign, I like this because it makes viewers think. ItΒ  is real, emotional, positive and is something viewers want to (and did) share with others.

Dove is a company though and, of course, want to sell more products. So as a consumer I am slightly skeptical about how this relates to soap. I love the message here but when I am buying personal care products, I still care more about what is actually in the product. Just as a documentary, I love this video!

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