Facebook Page Creation and Management

I have created over 50 Facebook pages for clients worldwide. This process includes setup (name, category, info), optimization (photos, about, links) and management (content calendar, updates, monitoring).

In January 2011 I created a Facebook page to promote a Lifetime TV series filmed at Riverside Methodist Hospital. The goal of the campaign was not only to promote the show but also to promote the Riverside maternity program to Central Ohio residents. I helped develop the strategy, timeline and content for this project and executed the community development, management and optimization. The page had custom tabs, photos, video and was updated daily. Within one year the Facebook page grew to over 4,000 fans.

Results:

  • Over 4,000 people heard the message and followed the updates
  • Fans were very active and engaged with the community
  • The Facebook page reached an important and powerful audience – moms!

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